1. I'm a small business, I don't need to be able to sell directly through my website.
Many small business owners think that the effort that goes into creating a transactional website won't pay out. However this couldn't be more wrong! Analyze your web traffic, now compare that to your foot traffic. How many potential sales have you lost?
2. All I need is a website and I'll be found.
Sorry, but those days have long since passed. Being found takes active effort on the part of the small business owner. Especially when it comes to SEO a little know how can go a LONG way.
3. Location is the only thing that matters.
If you have a great location and you're still hurting to turn a profit it may be time to re-evaluate your marketing strategy.
4. I'm stuck with the name of business for my website.
If you own Johns Deli you don't HAVE to have JohnsDeli.com or more accurately you don't have to ONLY have JohnsDeli.com. There are many URL strategies that work besides the most obvious ones.
After years of seeing awful local marketing on cable TV, on the streets, and online I've decided it's time to do something about it.